An Educational Field Guide Vol. 1 · 2026 Atlanta, Georgia
Plan Well · Live Better · An Educational Field Guide
The Author

William A. Cooper,
MD, MBA.

Cardiothoracic surgeon. Physician executive. Founder of PRIME Health Services Group. Building the field guide he wishes every Black man and family had twenty years ago.

No. 01

The surgeon

Dr. William A. Cooper is a cardiothoracic surgeon who has spent his career on the inside of the chest. The work is intimate and final — by the time a patient is on his table, the body has been keeping score for decades, and somebody finally has to settle the account.

Too many of those somebodies look like him.

The pattern

Black men show up sicker, later, and with fewer options. They lose seven years of life, on average, to conditions that are largely preventable and almost always treatable when caught in time. The OR is where that math stops being abstract.

After enough years on the operating side of the problem, Dr. Cooper started writing on the prevention side of it — a plain-language field guide that gives Black men, their families, and the clinicians who serve them the same playbook the surgeons already know.

PRIME Health Services Group

As founder and CEO of PRIME Health Services Group, Dr. Cooper builds health-services infrastructure that takes physician expertise and pushes it into the spaces where it has historically been hardest to reach. The Black Men's Health Guide is the public-facing arm of that mission — the work designed to live in living rooms, barbershops, fraternity halls, and pulpit hands, not just clinic walls.

"Our bodies have been telling the truth for generations. This guide is for the men who are finally ready to listen — and the families who refuse to bury them early."

What he writes about

Healthcare economics and fair-market-value analysis. Independent practice and locum-tenens models for physicians. Healthcare policy and regulatory compliance. The specific cardiovascular, metabolic, and oncologic threats that disproportionately end Black men's lives — and the screening, lifestyle, and clinical playbooks that quietly extend them.

What he's building

The Black Men's Health Guide is a four-asset educational system: The Bible (the book), The Grid (the field guide), The Deck (the teaching slides), and The Matrix (the tracking worksheets). Designed to be read, taught, gifted, and carried. Vol. 1 publishes in 2026.

For Press & Speaking

Booking, media, and speaking inquiries.

Dr. Cooper speaks to clinical audiences, health systems, fraternal and faith organizations, employer wellness programs, and conferences. Below is the press kit. For booking, email speaking@blackmenshealthguide.com.

No. 01

Short Bio (50 words)

William A. Cooper, MD, MBA, is a cardiothoracic surgeon, physician executive, and founder/CEO of PRIME Health Services Group. He is the author of the Black Men's Health Guide, an educational field-guide series on the twelve conditions that disproportionately end Black men's lives — and how to push them back.

Request full bio →
No. 02

Headshots & Logo

Hi-res editorial portraits (color and B&W), the Black Men's Health Guide wordmark, and the BMH shield mark in light and dark variants. Available on request for editorial, conference, and media use.

Request press kit →
No. 03

Booking & Fees

Keynotes, fireside chats, panel moderation, clinical CME, employer wellness, faith-based and fraternal events. Domestic and virtual. Fee schedule available on request; reduced rates for community and non-profit programming.

Book a date →
Signature Talks

Five talks Dr. Cooper gives — built from the Bible, designed for any room.

  1. The 12 Things That Try To Kill Us — a 45-minute walk through the cardiovascular, metabolic, and oncologic threats that quietly end Black men early, and the prevention playbook for each.
  2. Plan Well, Live Better — a practical framework for designing a longevity strategy at 25, 45, and 65. For employers, fraternities, and faith communities.
  3. The Surgeon's View — what 20 years on the inside of the chest taught me about prevention, agency, and the systems that fail Black men.
  4. The Physician Independent Path — for physicians: building practice autonomy, locum-tenens strategy, and fair-market-value-grounded contracts. (CME-eligible.)
  5. The Field Guide in 30 Minutes — a teach-the-Grid talk anyone can deliver: clinicians, churches, fraternities, barbers, fathers, sons.

Hear from Dr. Cooper.

One email when the Bible, the Grid, the Deck, and the Matrix go live. Plus essays and updates from inside the work.